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Social media campaign

Organisme: Sunnybrook Office for Injury Prevention (sunnybrook.ca/preventinjury)

Auditoire visé: Sport, recreation and physical activity organizations


Working with our collaborative partners in sport, recreation and physical activity this social media postcard and associated webpage aim to raise awareness between the role of physical literacy and fall prevention efforts. The objective is to support linkages between physical literacy promotion in children and the effect of improving physical activity capacity and intrinsic motivation for movement across the lifespan thus, reducing the risk of sedentary behaviour on falls and fall-related injuries. This campaign includes a postcard to be shared electronically and a webpage (hosted by Play Safe) to support year-long connection to the growing healthcare and community issue of falls.